Experienced marketing and brand strategist with a strong visual focus and a proven track record in the fashion industry. Having held key roles at DK Company, Brands of Scandinavia, and Bestseller, I specialize in developing and executing strategic branding, marketing initiatives, and creative campaigns across multiple platforms.

 

I have experience working with paid social as part of a broader marketing mix, ensuring campaigns are data-informed and aligned with overall brand objectives. With a holistic 360-degree approach to business and marketing, I focus on creating cohesive strategies that connect brand storytelling, digital activations, and commercial goals.

 

As a leader, I am highly engaging and motivational, fostering a dynamic work environment that empowers teams to excel. Passionate about visual storytelling, influencer marketing, and building compelling brand identities that drive growth and long-term market impact.